A leaflet rack can be a simple tiered leaflet stand placed on a table, through to a substantial floor display accommodating many different sales brochures. With so many models and options on the market, choosing the right leaflet rack or brochure stand to suit your requirements and company image can be a challenge. This simple guide highlights a few factors you will need to consider in order to obtain the perfect match.

Things to consider when choosing your leaflet rack or brochure stand

When choosing a leaflet rack, firstly consider your budget versus the quality and premium appearance of the product you wish to purchase. As with any product, you can't expect champagne quality with a beer budget. If your company boasts a luxury corporate image, then it will be self-evident that investment in a top-of-the-range leaflet display stand would be the correct choice for the reception area; however, you're not going to need premium quality for a corner shop or guest house displaying local tourist leaflets.

First, assess your company's needs. Does the leaflet rack need to look stylish, or is it mainly required for its functionality? You can save yourself a lot by establishing this 'before you hit the high street' - or the internet, since online is a great place to research and purchase leaflet racks.

Space required

Next, you need to establish the right brochure rack for your surroundings and situation. How much space is available, and how many types of brochures/leaflets have to be displayed? If you are tight on space but have a large number of leaflets to display, then maybe a wall-mounted brochure display rack is what you require. If space isn't an issue, then perhaps a floor stand with a round base and a central mast with attached literature shelves is for you.

Check the dimensions of the product before ordering, as if you do not make the right choice, the return shipping of these products often isn't free. So you need to do your research and ensure you've not bought a leaflet rack that's too big or small before you pay. Check out our literature floor stands category to see our full range.

How big is your paper?

Ensure that the leaflet rack you order accommodates the size of brochure or flyer you need to display. US readers may not be familiar with European catalogue sizes such as the ubiquitous A4 size or the popular tri-fold size known in the UK as DL or 1/3rd A4 (you can learn more about paper sizes with our helpful guide).

Portability

Lastly, you need to decide the level of mobility you require for the literature display. Maybe you're not looking for a brochure stand for your showroom or shop at all, and in fact you require a leaflet rack for exhibitions and trade shows. In this case the main questions you need to ask yourself are:

  • Is it lightweight, as these stands will need to be easily carried around trade shows and exhibitions.
  • How big is its footprint? Exhibition stands can sometimes be restricted in size by the available budget.
  • Consider how many brochures or flyers you hope to hand out. In high footfall locations, ensure that the brochure stand can take a high number of catalogues, whilst occupying the smallest possible footprint.
  • When a quick build-up and breakdown are required,  choose a portable, folding or 'pop-up' stand that requires no assembly or disassembly on site.